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The Real Power of Color in Your Space


No AI was used in any research, creative decisions or editing decisions that went into the writing of the following.

I've mentioned elsewhere that neutrals are butt ugly if you don't actually remember hearing that just go back and listen to my videos, podcast episodes, read my other articles depending on what platform you're seeing or hearing me on. But that being said they are, and I just wanted to illustrate the true power of a good colorful paint job with so many “renter friendly” or “rental friendly” hacks out there. There is no substitute for bright, bold color on the walls. There just isn't. I have walked into homeowners homes, not known 100% for a fact that they were homeowners just kind of thought they were until I walk into their house and there is with white on the wall and my first thought is that they’re a renter.

I start assuming automatically, if I see beige, if I see white, if I see off white if I see anything other than a definitive color that is either on the warmer or the cooler part of the color spectrum, that that person is a renter, period. If I know for a fact they're a homeowner, my first thought is why the heck would you want to have your house looking like it's a rental rather than something you own if you are a homeowner, and take the chance to set yourself apart from that.

When I see people trying to suggest that neutrals are such a high end or upscale thing to use, I actually hear that and end up thinking why would you actually want to have as a mark of wealth? Your status as someone who owns their house called into question? And I'm sorry, but you are going to get exactly that reaction.

There's a guy I knew for a few years he had a good job. He's a really smart guy. He and I were both on a zoom call at the same time with a bunch of other people we both knew. And when I saw him on camera with a white wall in the background, and this was not a zoom thing where you blur out the area or something like that, this was a white wall in the background, that was the first time ever occurred to me he might not be a homeowner.

This is the true power of having color on your walls and you are not going to get away with it by painting things gray or earthtone.

Among the things I sell are wallpaper and different things that you can use to add color into a space and I'm telling you as a person who could use this as a chance to sell you on every possible thing I have that you can use to decorate your home. I am still telling you that on your walls there is no substitute for paint and colorful paint at that. There just isn't if you want to make your space look stellar.

And this is also true if you want to make your space look like you are a homeowner, not a renter.

For everyone out there worried about “it's not trendy” or “it's not stylish” I have news for you.

It's not unprecedented that people who don't have the average person's best interests at h eart will actually manipulate what is trending on social media, or search engine results.

There is a verified agenda that the average person will own nothing. Whenever I look on YouTube for information on how to organize, not declutter, organize and a disturbingly large portion of what's out there seems to be all about getting rid of your things and all about not having your things and all about not keeping your things. Organizing needs to be about keeping your things and keeping them in an orderly manner.

Look, am I saying the fact that the algorithm might be a little more favorable when the organizing channels and lifestyle channels go the declutter route is a conspiracy? Absolutely not. I'm not saying that it is a conspiracy. I'm just saying. It looks and stinks exactly like one.

Am I saying that people having white walls as a trend is a conspiracy? No, I'm not saying that at all. I might be saying that I find it interesting that as people have a little bit of an agenda to separate everybody from everything they own there's definitely a certain tendency to move people towards a renters color palette.

Now, could this be just all a lot of ugly design choices and a lot of really ugly coincidences? Yeah, it's entirely possible but I'm definitely not saying that it's a conspiracy for certain.

What I am saying is that I don't think trends should be considered a trustworthy source of what looks good.

As I am talking to you about anything to do with decoration or design I hope everyone here will understand I'm going to always try to come from a place of principle, not from a place of trend, and I'm going to try to do that as much as possible with everything I'm doing. Because put simply trendy has become the new cookie cutter, and I want people to be able to actually make choices that will help their lives and their spaces reflect who they really are not who everybody on social media is telling everybody else to be.

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